In an effort to combat negative perceptions of influencers, Tristan Hamm, popularly known as Mr Adventure, is on a crusade to redefine the influencer role and inspire other content creators to use their influence for good.
Hamm, who rose to prominence by utilising nature and community engagement to improve mental health, is based in Whitehorse, Yukon, Canada, and boasts over 2.1 million followers on his social media handle (@tristanhamm).
Addressing the stigmas attached to influencers, Hamm, founder of Revived Outdoors, is determined to shift stereotypes and encourage a spirit of forgiveness in the industry.
“I think the term ‘influencer’ has become more of a dig rather than an accolade,” stated Tristan. “It’s common knowledge that people love seeing others fail, especially those who are doing well in life.”
Dedicated to inspiring his audience and giving back, Hamm has previously given away adventure equipment worth over $350,000 (£275,000), including camper trailers, in a Christmas giveaway campaign.
“This giveaway was part of a larger initiative where tens of thousands of my followers came together, sharing their personal stories of struggles,” explained Tristan. “These acts of generosity led to a huge outpour of support and truly showcased the power of social media to unite people.”
Tristan is intent on being an influencer who breaks the mould, focusing on using his social media influence to drive meaningful change. He commented, “I hope to combine my passion for adventure while leveraging social media for meaningful change. I’m not about the views and likes; I’m about inspiring change.”
He implores other influencers to shift their focus from likes and shame culture to fostering community and positive influence, noting, “Influencers often get a bad rep. But at the end of the day, everyone has influencers, so we need to come together in community and positively influence. Not shame or search for extra likes.”
