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Medicana Health Group’s Strategic Use of Smart Technologies in Patient Care

Medicana Health Group, based in Türkiye, is leading the adoption of a technology-infused, patient-centric approach, deeply rooted in a commitment to thoroughly understanding and responding to patient needs. The health group’s investment in smart technologies is pivotal in ensuring personalised, carefully planned patient care.

In an age where technology and digitalisation are transforming industries, Medicana Health Group, a leading healthcare provider, has embraced telemedicine, wearable devices, artificial intelligence, and genomics to improve its patient care approach.

The comprehensive data gathered is reutilised in Medicana’s routine operations, contributing to enhanced patient experiences, service excellence, and increased healthcare awareness.

Medicana commits to a bespoke, attentive care approach for each patient, from the initial consultation through to post-treatment, ensuring a personalised care journey.

The Role of Technology and Digitalisation in Patient-Centric Care

With the healthcare IT market expected to surge at a CAGR of 15.8% from 2024, reaching USD 1,834.3 billion by 2030 as predicted by Grand View Research, Medicana Health Group is leveraging this growth through substantial IT enhancements and digitalisation of its services. The Group facilitates online consultations, real-time scheduling, and swift access to health records and results, thereby minimising traditional healthcare waiting times. Its digital strategies extend to efficient online payment systems, rapid prescription services, and immediate access to diagnostic results.

Moreover, Medicana Health Group introduces ground-breaking services such as online second opinions for surgical procedures and extensive online rehabilitation and physical therapy, enhanced by AI. The digital offerings also include comprehensive online home care services, providing education from infant care to senior care, ensuring continuous, accessible healthcare support for individuals at all life stages.

Dedication to Environmental Sustainability and SDG 3

“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” commented Reha Özkaya, a Member of the Board at Medicana Health Group.

Focusing on Value-Based Care for Enhanced Patient Experiences

Patient-centred care at Medicana encompasses a comprehensive understanding of patient needs, including both physical and emotional aspects. It means involving patients in their care decisions, crafting individualised care plans, and ensuring a seamless, transparent, and empowering experience within the healthcare system.

Medicana addresses the needs of an ageing population and the demand for home-based care by offering a wide array of services for elderly patients, including home-based post-treatment care, telemedicine consultations, and remote monitoring, providing comfort and ensuring ongoing, effective health management for the ageing community.

Medicana Health Group manages 16 hospitals across seven key cities in Türkiye, annually serving over 5.5 million patients from both within the country and globally.

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