Under all that hair, there’s scalp – skin that needs the same loving care that you give everywhere else. Just because you can’t see it doesn’t mean its needs are different: cleansing, exfoliating, hydrating, maintenance.
Benefits of Exfoliating the Scalp
Removes build-up – strands of hair can work to trap dead skin cells, skin fakes, product residue, pollution, dirt and grime on the scalp. Unresolved, this can block follicles and inhibit healthy hair growth.
Prevents dry scalp – dryness is a major culprit in itching andflaking. Exfoliation helps to stimulate microcirculation and the balanced production of natural oils that moisturise the scalp.
Supports hair growth – the scalp is ground zero for healthy hair. Regular exfoliation encourages cell turn over, keeps follicles from getting clogged and sets the foundations for hair growth. Because a healthy scalp creates healthy hair. Encourages shiny hair – healthy hair is less likely to have the raised cuticles and damage that keep the hair shaft from being smooth. A smooth hair shaft is a more reflective surface, and it’s that reflection that creates shine. Not to mention exfoliating can help to remove build up like water deposits that can dull hair from root to tip.
NOUGHTY CARE TAKER SCALP RELIEF MASK, £9.99
Skincare for the scalp? Treat yours with Noughty’s new oatmeal and black coffee treatment mask. Formulated with calming oatmeal extract coupled with a hit of black coffee extract, to give your scalp the wake-me-up you’ve been waiting for! With all the nutrients and soothing ingredients to calm irritation, The Care Taker Scalp Relief Treatment Mask is like a nutritious breakfast for your scalp. It calms scalps prone to irritation and itchiness while giving your scalp a much-needed boost in energy.
HOW TO USE:
Before shampooing, wet hair and scalp. Apply mask directly onto roots. Massage into the scalp and leave on for 10-20 minutes. Rinse thoroughly. Follow with your selected shampoo and conditioner.
PAIR WITH:
Care Taker Unscented Shampoo – £6.99
Care Taker Unscented Conditioner – £6.99
Care Taker Scalp Tonic – £9.99
TOP TIP
For further relief, apply cold water to the head in the last few seconds of your wash to calm and soothe the scalp.
WHAT’S INSIDE?
OATMEAL EXTRACT
Oatmeal extract is packed with scalp-soothing avenanthramides which helps calm and relieve the itch.
BLACK COFFEE EXTRACT
Extracted from a blend of Arabica and Robusta beans that provide a stimulating and antioxidant-rich cup of coffee to wake up the scalp
BISABOLOL
Anti-irritant, calming and soothing bisabolol helps to relieve irritated skin and scalp. Especially effective when combined with the ginger root extract in our blend.
DETOX DYNAMO CLARIFYING SCALP SCRUB, £8.99
We detox the mind, body and soul; so why not the scalp! This exfoliating and detoxifying pre-shampoo treatment scrub helps your scalp find its inner zen by keeping it supple and smooth.
By relieving your scalp of product build up, this 97% natural scrub can help towards breaking down the impact of pollution with a moisture boosting, rebalancing formulation that stimulates the scalps, no matter the type of hair.
HOW TO USE:
Before shampooing, wet hair and scalp. Apply mask directly onto roots. Massage into the scalp and leave on for 10-20 minutes. Rinse thoroughly. Follow with your selected shampoo and conditioner.
PAIR WITH:
Care Taker Unscented Shampoo – £6.99
Care Taker Unscented Conditioner – £6.99
TOP TIP
Over-exfoliating can cause an oily scalp to panic and produce excess oils, or might be to sensitising for a drier scalp so use once to twice a week.
WHAT’S INSIDE?
GREEN BAMBOO POWDER
This fine powder works to buff the scalp, powering the high polish of our blend of exfoliating particles.
COCONUT SHELL POWDER
Works to loosen and lift away dead skin cells, build up from sebum, pollution, and product. Coconut shell powder is the largest of the 3 exfoliating particles, visible as brown dots in the formulation.
PUMICE
Powdered pumice buffffs away dead skin cells and build up from the scalp’s surface, helping to power the smoothing and exfoliating action of Detox Dynamo Clarifying Scalp Scrub.
AND LET’S NOT FORGET THE EXTRAS . . .
NOUGHTY SCALP MASSAGER , £6.99
Ideal for those prone to flaky, itchy scalps; The massager helps to exfoliate dead skin cells away. By using on a weekly basis you can minimise product build up and unclog dirt and sebum from the scalp.
TOP TIP
Use the scalp massager in a gentle forward and backward motion all over your head to distribute the product evenly.
genevieve.goncalves@kmibrands.com
