Formerly recognized as albelli-Photobox Group, the corporate umbrella for renowned brands Photobox UK and Bonusprint, has rebranded to Storio group. This strategic move signifies a major milestone in the European personalised photo product landscape, boasting an impressive revenue of more than EUR 340M and a robust customer base exceeding 11 million. This rebranding aligns with a critical leadership transition, with Alessandro Coppo stepping into the CEO role previously held by Tristan Money as of 8th February 2024. This shift forms a core part of the organization’s two-year strategic plan following the merger, aimed at enhancing integration, sparking innovation, and driving growth.
The rebranding and leadership change were unveiled during a vibrant internal launch event, which was live-streamed from Amsterdam, London, and Barcelona, connecting the company’s vast network of European offices and facilities in a festive digital event. This occasion marked the beginning of an exciting new era for Storio group, celebrated across all company locations.
After a significant nine-year tenure, culminating in the successful merger with Photobox in January 2022, Tristan Money handed over the leadership to Alessandro Coppo.
Bringing over 25 years of industry experience to the table, including critical roles at Boston Consulting Group and a transformative stint at eBay, Alessandro Coppo is poised to steer Storio group towards a promising future. His successful tenure at eBay, where he led the Classifieds Group’s revenue growth from $300M to more than $1B, highlights his strategic acumen in leveraging technology to connect individuals and foster safe, enjoyable commerce environments. This expertise resonates with the vision and aspirations of Storio group.
In his role as CEO, Alessandro is committed to furthering the solid groundwork established by Tristan and the leadership team, with a vision to position Storio group as a premier and cherished brand that connects people with their most precious moments.
The transition to Storio group represents the organization’s growth and ongoing commitment to delivering memorable experiences. This brand evolution reflects the company’s dedication to continued innovation and growth within its sector. At the heart of Storio group’s rebranding is the purposeful statement “To Make Joy Unforgettable,” embodying the company’s mission to transform significant customer moments into lasting memories.
Alessandro Coppo expressed his excitement about his new leadership role, “It’s a thrilling time to lead a company that sits at the intersection of digital and physical realms and whose products have a deep level of emotional connection with its customers. Our commitment to innovation and personal connection is unique, and I look forward to building on the strong foundation laid by Tristan and the team. Our new brand identity and values will be central to our commitment to customers and employees.”
Reflecting on the leadership transition, Tristan Money remarked, “The launch of Storio group and the welcoming of Alessandro Coppo as CEO, marks the beginning of an exciting new chapter. Since the merger of albelli and Photobox Group 2 years ago, we have worked diligently to integrate our operations and set a clear path for the future. Alessandro’s experience and vision align perfectly with Storio group’s mission, vision, purpose, values, and proposition.”
With its new branding and strategic leadership, Storio group is poised to solidify its market presence, introducing groundbreaking solutions to enhance the customer experience and promote growth, in alignment with its redefined purpose, values, and EVP.
