SAMY Alliance, a premier global marketing agency renowned for its social-first ethos and expertise in comprehensive communication, digital marketing, and social media strategies, has successfully wrapped up 2023 with a remarkable turnover of £61 million (equivalent to $66 million). The agency also heralds a significant organisational shift with the appointment of Juan Andrés Elhazaz as its new Chief Executive Officer, aiming to further solidify the agency’s dominance in the digital marketing and social media sphere while propelling its ongoing expansion.
2023 has been a banner year for SAMY Alliance, achieving a revenue milestone of £61 million (around $66 million), which represents a commendable 20% growth from the year before. This accomplishment is especially noteworthy against the backdrop of a 2.4% global economic expansion rate.
In the face of economic challenges, the agency, with its headquarters in Madrid, continues to strengthen its global standing in the advertising domain. It underscores its commitment to international growth, with a substantial 75% of its revenue derived from international markets, including 38% from Anglo-Saxon regions in particular. SAMY Alliance has also broadened its array of services, cementing its position as a trailblazing social-first agency adept at guiding brands to craft impactful marketing and communication strategies.
SAMY Alliance proudly features on the Financial Times Fastest Growing Companies list for the fifth consecutive year, underscoring its dynamic growth and industry impact.
Strategic Leadership Enhancements and Future Outlook for 2024
Central to the agency’s strategic vision is its ambition to emerge as the go-to global provider for integrated social media and digital marketing services. This ambition is rooted in a profound understanding of consumer insights, crucial for aiding brands in establishing relevance, authenticity, and trust among their target audiences.
Since its founding in 2020, SAMY Alliance has grown impressively, boasting over 400 employees, establishing offices in 15 countries, and extending its services to 55 markets. The agency’s journey towards a £100 million revenue milestone is supported by organic growth and strategic collaborations with key investors like Aurica Capital and Bridgepoint. These partnerships have facilitated the agency’s geographic expansion into new markets and the incorporation of innovative services for its clientele, including the recent acquisition of the Finnish social media firm, Kurio.
Juan Andres Elhazaz Steps into CEO Role at SAMY Alliance
2024 kicks off with significant transformations within SAMY Alliance, notably with Juan Andrés Elhazaz stepping into the role of CEO. Having previously served as the COO for the past seven years, initially with SamyRoad and later SAMY Alliance, Juan Andrés brings to the table a wealth of experience, marked by innovative leadership and extensive international exposure.
Before joining SamyRoad, Juan Andrés Elhazaz’s career spanned across eight countries in Western Europe, Eastern Europe, and Latin America, holding pivotal roles at global giants such as Procter & Gamble, LVMH, and L’Oréal. His career has been characterized by launching leading brands in diverse markets and channels, transforming organisations to adapt to market demands and future challenges.
In his new capacity as CEO, Juan Andrés, along with the agency’s founders, will spearhead SAMY Alliance’s strategic direction, aiming to position the agency as the strategic marketing and business partner of choice for leading brands. This evolution is marked by a social-first approach, empowering brands to devise marketing and communication strategies with significant growth impacts, grounded in an intimate understanding of consumer sentiments.
Juan Andrés Elhazaz expressed his excitement about his new role, stating, “I am proud of the trust the agency’s founders, Juan, Pati, and Marta, have placed in me, and excited with the challenge of contributing to the growth of SAMY Alliance and our team from my new position. The success of the work we have the honour of developing for major brands worldwide is based on a different value proposition that yields results: enabling brands to continue growing through our unique ability to listen to the consumer, constructing a disruptive strategy and relevant, authentic creativity that starts in Social Media. I have no doubt that we will multiply our clients’ success stories and SAMY Alliance’s global growth in the coming years.”
Patricia Ratia, a co-founder of SAMY Alliance, also shared her enthusiasm: “It’s a pleasure to welcome Juan Andrés Elhazaz as our new CEO. His extensive experience and strategic vision are invaluable assets to our agency. I’m confident that under his leadership, the company will continue to grow and deliver exceptional digital solutions to our clients. We wish Juan Andrés great success in this new role and look forward to being part of the great future that lies ahead for our company under his leadership.”
With a robust financial foundation, strategic investments, and expanding global presence, SAMY Alliance is well-positioned for significant growth in 2024. The agency remains committed to maintaining its industry leadership as a social-first agency, continually offering added value to its clients.
