Parents will pay 5 percent more for PINK toys than they will for toys in other colors this Christmas, as a report shows the inequalities between gifts for boys and girls.
The report states that all “for girls” are eligible for the same premium.
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Three of the twelve most wanted games are in this game birthday in pink—and it costs 58 percent more than the others, it was found.
Starling Bank’s Make Pocket Money Equal campaign found that nearly a quarter (25%) of parents believe products aimed towards girls are more costly than those for boys. This highlights the inequality between what boys get and what girls get.
The campaign also states that boys receive on average 20 percent more pocket money Girls – £3 for £2.50 per week.
Helen Burton, Starling’s chief bank officer, stated that the ‘pink tax is unfair’.
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