Launching on the 7th of February, Noughty’s much Loved To The Rescue Intense Moisture Treatment will be available in a LIMITED EDITION design and tropical coconut scent! By buying this best-selling hair hero and in celebration of a 1-year partnership, customers will be helping to support a beach clean-up in Andaman Islands – Port Blair with Noughty’s partner CleanHub. For each product sold, a percentage of sales will go towards the beach clean-up.
NOUGHTY TO THE RESCUE LIMITED EDITION TREATMENT MASK,£8.99
Hydrate,restructure and transform hair in distress with this gloriously rich combination of plant oils, which transforms even the driest of manes. This 97% natural formula is packed with sweet almond and black oat extracts to aid in improving hairs’ elasticity.
How to use:
Apply your mask after shampooing. Gently squeeze excess moisture from your mane. Section hair to ensure the product will be applied evenly. Using a generous scoop of product, coat each strand from root to tip. Leave on for 3-5 minutes, or up to 20 minutes for a more intense treatment. Rinse thoroughly and follow with conditioner.
BLACK OAT + LECITHIN EXTRACT
Enhances the hair’s natural barrier, smoothing each shaft to renew its surface. Black oats are packed with natural water reservoirs while the polymers act to create a restructuring film on the hair. This blend has been shown to help improve the structure of the hair surface by up to 43%. The result: Easy combing and boosted gloss.
SWEET ALMOND EXTRACT
A heavyweight to replenish lost moisture. Because, when it comes to hair fibers, moisture=strength. Increasing the moisture content of hair is important for increasing its elasticity and strength.
MEADOWFOAM OIL
One of nature’s best kept secrets with 95% long chain fatty acids to prevent it from feeling greasy while delivering moisture.
COCONUT OIL & SHEA BUTTER
Solid at room temperature and melting around body temperature, these multitaskers help create luxurious textures while improving the hair’s condition.
“CleanHub is excited to partner with Noughty and supports this special launch by connecting it with a beach clean up in the Andaman Islands. By engaging in similar ways, brands like Noughty support activities with great environmental and social impact.”
– Joel Tasche, CEO of CleanHub
WHY PLASTIC COLLECTION IS CRUCIAL FOR THE ENVIRONMENT
A standard solution to prevent ocean plastic pollution and other environmental damage as efficiently as possible is plastic collection: picking up litter, disposing of it correctly, and stopping the ever-increasing flood of plastic into the sea. Every year, 11 million tonnes of plastic waste enter our oceans, it only makes up 1% of the entire ocean plastic – 99% is hidden in the deep sea and sediments where it is hard to spot, let alone collect.
NOUGHTY HAS MADE THE COMMITMENT TO COLLECT 40,076.55 KG OF PLASTIC WASTE
Noughty enables the safe collection and recovery of ocean-bound plastic waste. The contribution supports clean environments and creates sustainable jobs in the global south.
NOUGHTY’S PARTNERSHIP WITH CLEANHUB
From March 2021, Noughty began working with eco-heroes, CleanHub to meet a sustainability pledge to become plastic neutral. CleanHub is dedicated to keeping oceans plastic-free and by partnering up, Noughty commits to helping protect our oceans with every product you buy. For every product we produce, we will be removing the plastic
equivalent from the ocean.
genevieve.goncalves@kmibrands.com
www.lovenoughty.co.uk
@sogooditsnoughty
noughty.cleanhub.com
@cleahub.io
