Mr. Tickle was the first character to appear in the Mr Men series. Now he has a new friend to join his diverse cast.
Little Miss Waste Less is the latest character to be revealed in a collaboration between Mr.Men, green cleaning brand Ecover.
Little Miss Waste Less is hoped to inspire future generations to reduce their waste and adopt eco-friendly habits such as refilling stations.
The story follows Mr. Men’s and Little Miss as they discover how to reduce plastic waste and reuse.
Little Miss Waste Less, with her blue body and green hair, is illustrated to represent Earth. It was created to help parents teach children how to interact with the planet.
Parents should be concerned about being environmentally friendly. According to a study, nearly half of parents are worried about their daily impact on our planet. Only 17% are hopeful.
64% of adults believe that children can motivate their parents, and 64% say their children have a positive influence on their long-term habits.
Sylvia Vigini of Mr Men Worldwide said: “We truly believe in the power of storytelling to drive behavior change.
‘the master. Men Little Miss stories are about who you really are. The Mr. Men Little Miss characters have struggled to manage the amount of plastic waste they collect.
Research shows that 63% are concerned that young people don’t know concrete ways to reduce their environment impact. A similar number want ways to teach children without worrying.
Little Miss Waste Less was created by Adam Hargreaves (son of Roger Hargreaves), and is hoped to reach as many children as possible. In December, the physical book will be given away with all Ecover purchases. A digital copy can also be purchased. Read for free.
Do you have an interesting story to tell?
Contact us by e-mail MetroLifestyleTeam@Metro.co.uk.
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