Northpoles Technology, a leader in digital marketplace innovation, has announced the acquisition of Wedwinks.com, a well-established platform specialising in wedding planning and vendor services.

This strategic move aims to revolutionise the wedding industry by boosting vendor exposure, simplifying the booking process, and offering a seamless experience for couples across the United States.

Empowering Wedding Vendors with Advanced Technology

Through this acquisition, Northpoles Technology plans to utilise its expertise in AI-driven solutions, data analytics, and digital transformation to elevate Wedwinks.com into the leading wedding vendor marketplace. The platform will now feature an upgraded vendor management system, enhanced marketing tools, and an intuitive interface that connects couples with top-tier venues, photographers, caterers, makeup artists, and other key wedding services.

Ashutosh Bhatt, CEO of Northpoles Technology, emphasised the company’s vision, stating: “The wedding industry is rapidly evolving, and we see immense potential in digitising and simplifying the vendor selection process. Wedwinks.com already has a strong presence in the market, and with our technological expertise, we will make it easier than ever for couples to find and book the best wedding vendors in the USA.”

What’s New for Couples and Wedding Vendors?

With this acquisition, Wedwinks.com will introduce several innovative features designed to improve both vendor and customer experiences:

• AI-Powered Vendor Matching – Couples will receive tailored vendor recommendations based on their preferences, budget, and location.
• Integrated Booking & Payment System – Vendors will be able to manage enquiries, bookings, and payments seamlessly through a single dashboard.
• Enhanced Marketing & Promotion Tools – Wedding vendors will benefit from greater exposure via targeted promotions and SEO-optimised listings.
• User Reviews & Ratings System – A transparent, verified rating system will allow couples to make informed decisions, while providing vendors with increased credibility.
• Mobile-Friendly Experience – The platform will be fully optimised for mobile use, enabling couples to plan their weddings on the go.

Strengthening the Wedding Industry in the USA

This acquisition highlights Northpoles Technology’s commitment to expanding its influence in the event and lifestyle industry. By integrating cutting-edge technology into Wedwinks.com, the company aims to empower wedding professionals and engaged couples alike, creating a user-friendly, dynamic, and efficient wedding planning experience.