Unbound Group announces that its comfort footwear brand, Hotter, has raised £200,00 for its long-term charity partner, Marie Curie. As the UK’s leading end-of-life charity, Marie Curie provides vital care for people living with terminal illness as well as emotional support for their families and for anyone experiencing a bereavement.
Since their partnership began in 2018, Hotter has continued to reach and surpass its donation milestones: first £75,000, then £120,000, and now over £200,000 raised for the charity. This £200,000 from Hotter equates to over 10,000 hours (approximately 1 year and 2 months) of specialist care for those in need.
This sum has been raised over the course of several years via staff bake sales, charity treks, companywide ‘workout-athon’s and the annual launch of their limited-edition Marie Curie styles and collections.
The limited-edition style for 2022 is Tara – a fun and summery slip-on trainer, adorned with Marie Curie’s iconic yellow daffodils. As part of Hotter’s ongoing commitment to raising funds for the charity, Hotter will be paying £10 to Marie Curie for every sale made of the limited-edition shoe. Launching online on the 1st of March, the start of Marie Curie’s Great Daffodil Appeal, customers will be able to feel good and look good knowing that part of their purchase is going to a much
Hotter’s Tara will be available online at www.hotter.com from the 1st March – and to pre-order earlier from the 22nd of February, exclusive to their mobile app.
Unbound Group plc
Unbound Group plc is the parent company for a group selling a range of brands focused on the 55+ demographic. Unbound Group will build on the solid foundation of Hotter Shoes, its current main business, to grow value through its curated, multi-brand retail platform supporting the active lifestyles of the 55+ demographic with a range of products and services. Unbound’s
expanded offering beyond footwear will feature a broad range of active lifestyle products and services, with third-party complementary brands featuring alongside new Unbound Group brands, as well as Hotter.
Hotter Shoes – an Unbound Group Company
Hotter is one of the UK’s leading specialist footwear brands, selling over 1.4 million pairs of shoes per year. Hotter’s footwear has an uncompromising focus on ‘customised comfort’ and the perfect fit through the use of its differentiating technology, including its e-commerce platform,
3D foot-scanning machine and augmented reality app which enables the consumer to try products virtually from home. Hotter has been transformed from a retail to a digitally led, omni-channel business over the past 3 years, and sells its footwear globally to over 4 million customers online via its direct mail order channel, targeted 17 Technology Centre’s and 7 garden centre
concessions in the UK. Digital partnerships have been established with several online retailers including Next, John Lewis, The Very Group and M&S. Hotter has a clearly defined, large and growing target demographic, and now reaches 29% of the female population in the UK over the age of 55.
Marie Curie is the UK’s leading end of life charity. We support people with all aspects of dying, death and bereavement, and campaign for a world where everyone gets to have the best experience possible at the end of their lives. If you, or someone you care about is grieving, or you have questions about any aspect of death, dying and bereavement, Marie Curie can help. Call us our Support Line for free on 0800 090 2309 or visit www.mariecurie.org.uk/support
The charity’s annual flagship fundraising appeal, the Great Daffodil Appeal is taking place throughout March. The money raised helps to support Marie Curie Nurses, doctors, and hospice
staff so they can continue working on the frontline giving expert care to people at the end of life, and their families. For more information on how to fundraise or donate, visit: