The European rice sector is leading the way in sustainable agriculture, creating benefits for both consumers and the environment. By adopting innovative farming methods, EU rice production uses less water, reduces chemicals, and enhances biodiversity. These practices not only produce premium-quality rice but also contribute to lower greenhouse gas emissions and the preservation of natural habitats.

The European Rice campaign, funded by the EU, is designed to promote the sustainability, benefits, and adaptability of European rice in the UK and worldwide. This initiative enhances the market presence and competitiveness of EU agri-food products, emphasising sustainable practices and quality.

By shifting to renewable resources, practising crop rotation, and implementing eco-friendly pest control, EU rice producers are generating a positive impact on the environment. The EU rice industry exemplifies a sustainable model, allowing consumers to enjoy nutritious rice grown with respect for the planet.

For further information about the European Rice campaign, upcoming events, and social media activities, please visit our website or follow us on Facebook, Instagram and YouTube.