The anonymous masked vocalist behind the most controversial Christmas single of 2022 has embarked upon the first stage of what is set to be a monumental social change mission, by delivering to food banks across the UK.
Trickster and his supporters last month delivered thousands of pounds worth of food to 10 major food banks across London, as well as donations to 14 food banks nationally following in-depth conversations with Trussell Trust expressing their critical need for food supplies.
UK food price inflation has hit a new high of 12.4%, and the nation is experiencing alarming levels of food insecurity. Nationally, between April and September, more than 320,000 people used Trussell Trust food banks, and its primary source of food supplies – donations from the public – was failing to keep pace with rapidly increasing demand. With rising energy bills, record-level inflation and soaring food prices, The Trussell Trust is in what chief executive, Emma Revie, called a ‘tsunami of need’.
With a mantra that ‘Real Change Is No Joke’, Trickster’s mission is simple: when we see need, we act on it – on the ground and at pace. So, on Thursday 15th December, during one of the worst winters in decades, Trickster and his supporters donated 2000kg of food to banks across London and £10,000 in cash donations to further banks across the UK. Setting a record for the biggest ever single donation at the Lambeth food bank, with 715kg delivered in just one day, they overtook UK’s leading supermarket, Tesco who, in second place, delivered 500kg in one week.
These efforts are the beginning of Trickster’s wider plan in 2023 to support 1 million young people in planting 100 million trees to combat climate change, as well as physically addressing all forms of social poverty: including hunger, childhood suffering, mental health, and restorative justice, through the use of cash, culture, and care.
This all follows the release of the playful and sweary recent Christmas song ‘Thank Fuck It’s Christmas’, with its message that is a cathartic exhale for our times, and lyrics prodding the powerful including the government and ‘smooth faced billionaires’.
The song was written by legendary hitmaker Guy Chambers, along with the comedian Steve Furst and Trickster, and performed alongside the Royal Philharmonic Orchestra. The clean version of the track, ‘Praise Be to Christmas’ has racked up over 3 million views on YouTube alone.
On the song and the campaign, Guy Chambers says:
‘The project for Thank Fuck It’s Christmas started with a song and a message about what a difficult year it has been, but has now grown into something more with Trickster.
It’s something that is amazing to be involved with, and seeing Trickster already having such an impact across the country with foodbank donations and the Trussell Trust donations, it’s going to be incredible to see what else is to come.’
Trickster’s creative director, Phil Griffin (Amy Winehouse, Diana Ross, Sir Paul McCartney) who has worked on campaigns supporting The Princes Trust and Jon Bon Jovi Soul Foundation, focused on young people & hunger, said:
‘Keeping up with Trickster’s ideas and his determination to make change real is a rollercoaster, but very exciting. It was amazing to help the food banks this Christmas.’
Watch the video for ‘Thank Fuck It’s Christmas by Trickster & Royal Philharmonic Orchestra HERE
Watch the video for ‘Praise Be It’s Christmas’ HERE
For More Information:
Georgia at georgia.smith@flamepublicity.com
00447891062488
www.trickster.com
