Karaca, a renowned brand with a distinguished 50-year history, has recently launched its second UK store at Westfield London, the largest shopping mall in Europe. This follows the successful establishment of its first store in Islington Square, a well-known shopping hub in the UK’s capital.
Celebrating five decades in the Turkish home and lifestyle industry, Karaca is proud to announce the opening of its second UK establishment at Westfield London, Europe’s biggest shopping centre. This development is a pivotal element in Karaca’s worldwide expansion plan, building on the success of its first London outlet in Islington Square.
Established in 1973, Karaca has risen to prominence in Türkiye as a household brand, boasting a diverse range of over 28,000 products. The brand has made significant inroads in the home and lifestyle sector with its innovative and high-quality products, which include kitchen essentials, tableware, compact home appliances, and sophisticated home accessories. Notably, its Fine Pearl Collection, the first and only dinner set in the world made from real pearls, underscores Karaca’s dedication to superior design and craftsmanship.
Strategic Investment in the UK Paving the Way for Global Market Expansion
Karaca’s global reach encompasses 48 countries with 305 retail outlets and more than 2,000 sales points, highlighting its longstanding legacy and popularity. Its foray into the UK market is a strategic endeavour to strengthen its position as a global industry leader.
Cihangir Çetintırnak, the Country Director of Karaca UK, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”
Enhancing UK-Türkiye Trade Relations for a New Era of Economic Collaboration
Karaca’s expansion in the UK is a testament to the growing trade relations between the United Kingdom and Türkiye. The UK government has recently launched an initiative to solicit feedback for establishing a new, updated free trade agreement (FTA) with Türkiye. This new FTA, aimed at replacing the outdated 1990s agreement limited to goods trading, is expected to be more comprehensive, including sectors like technology and digital services to better cater to the needs of the 21st-century economy. The trade volume, which reached £26 billion in the 12 months up to June 2023, emphasises Türkiye’s importance as a top 20 trading partner of the UK.
Karaca’s growth in the UK is reflective of this flourishing economic relationship. The upcoming FTA is anticipated to provide further opportunities for Turkish companies to establish and expand their presence in London and throughout the UK, promoting a vibrant business environment and cultural exchange.
Contact: Yasin Erdurmuş, yasin.erdurmus@idea-pr.com
About Karaca:
The Karaca Group, which includes 11 brands like Karaca Home and Emsan, operates globally with nearly 3,500 employees. It amalgamates a broad spectrum of over 140 product categories, ranging from innovative dinnerware to advanced home appliances, under its flagship brand.
