Coach B-LIYT, a new London-based coaching service, has launched to offer a personalised, authentic approach to life and relationship coaching. Founded by Bernice Williams, a certified life coach with a background in family and relationship counselling, Coach B-LIYT is committed to helping clients achieve clarity, address challenges, and foster sustainable growth.
With her unique perspective as an entrepreneur, wife, and former teen mum, Williams combines professional expertise with lived experience to empower women, wives, couples, and families. Her coaching services include individual coaching, group sessions, and couples counselling, all tailored to meet the needs of her clients. Her philosophy is rooted in authenticity and truth, creating a safe space where clients can explore their experiences, confront limiting beliefs, and set actionable goals.
“Coach B-LIYT was born out of my own journey of self-discovery and resilience,” said Williams. “As someone who faced judgment and adversity, I understand the importance of having a space to address these feelings, find strength, and grow. I founded the service to offer others the support and guidance I wish I had, helping them live more fulfilling lives by embracing their truth.”
Williams’s decision to launch Coach B-LIYT stems from her corporate career in payroll and finance. Her personal experiences as a wife of 21 years and a mother inspired her to pursue a coaching career aligned with her values and life journey. She has invested in professional training to create a coaching practice that is both grounded in expertise and enriched by personal insights.
Clients have praised her supportive and direct coaching style, which has helped them heal from negative patterns, gain fresh perspectives, and make empowered decisions. Many report enhanced clarity, stronger relationships, and greater self-worth through her guidance.
Beyond individual coaching, Williams offers group sessions for those who value community support and couples counselling to help partners navigate relationship challenges. Her holistic approach equips clients to tackle issues such as balancing life roles, enhancing communication, and building accountability, with a focus on truth and forgiveness as tools for growth.
Coach B-LIYT’s mission is to empower individuals and couples to overcome life’s obstacles with confidence and resilience, helping them “Live In Their Truth” by exploring their triggers and trials and embracing authenticity.
To learn more about Coach B-LIYT or to book a session, visit www.b-liyt.com or follow Bernice Williams on Instagram (@coach_b_liyt) and LinkedIn.