The Korea Agro-Fisheries & Food Trade Corporation is set to present 76 of Korea’s most innovative food brands at SIAL Paris 2024, the world’s top food innovation exhibition, celebrating its 60th anniversary.

From 19th to 23rd October 2024, the Korea Agro-Fisheries & Food Trade Corporation (aT) will host the Korean Pavilion at Parc des Expositions de Paris-Nord Villepinte. This year, 76 dynamic Korean companies will showcase a wide array of agricultural and food products designed to appeal to global buyers seeking innovative and health-driven solutions.

Located in Hall 4 (Stand 4 L120) and Hall 7 (Stand 7 K259), the Korean Pavilion will feature traditional and contemporary food offerings, from fermented sauces and Kimchi to noodles, ready meals, drinks, Ginseng, and plant-based vegan products. The exhibits will reflect the growing demand for eco-friendly and sustainable food products across the globe.

Korean Cuisine Growing in Popularity in Europe

Korean food has been gaining momentum across Europe due to its combination of health benefits and bold flavours. With leading retailers like Carrefour and Monoprix now stocking Korean products, SIAL Paris offers an ideal platform to experience this growing trend. Visitors will have the chance to meet producers, sample products, and establish valuable business relationships.

Korean food’s rise mirrors the increasing interest in vegan and plant-based diets across Europe. Beyond just Kimchi, the versatility of Korean cuisine is being embraced by chefs, helping to drive its popularity.

Celebrating the Diversity of Korean Food

Ms. Nam Sanghui, Director at aT Center Paris, commented: “We are excited to reflect the true diversity of Korean products in SIAL Paris 2024. Our goal is to engage with those searching for innovative, health-conscious food options, and the Pavilion is the perfect place to discover the latest trends in Korean cuisine.”

SIAL Paris, now in its 60th year, remains the world’s leading food innovation event. It is expected to attract 285,000 visitors from 200 countries, with 70% of the attendees coming from international markets. For Korean companies, it offers a valuable platform to showcase their products to a global audience.