VitrA Tiles, a leading brand under the Eczacıbaşı Tiles Group, has secured a 2025 Red Dot Design Award for its CementEra collection, a highlight of its newest release. The range triumphed in the ‘Product Design’ category, praised for its contemporary visual appeal and versatility in architectural use. The Red Dot Awards are among the most respected honours in the design industry.

Concrete-inspired design, redefined

CementEra reimagines the texture of concrete, presenting it through sleek and modern forms. The series merges visual simplicity with design precision, creating calm and balanced interiors. It is available in four stylish shades: light greige, dark greige, light grey, and dark grey.

Two decorative styles accompany the core palette, creating an interplay of tone and texture. With formats including 120×280, 120×120, 60×120, and 60×60 cm, the collection offers flexibility across wall and floor spaces. The 120×120 cm mix decor tile, featuring flowing lines and a glossy sheen, uses an advanced printing technique to enhance visual depth.

Red Dot jury commends outstanding design

The Red Dot Design Award has honoured design excellence since 1955. In 2025, 43 international design experts from 21 countries evaluated submissions from over 60 nations. CementEra was selected for its high-quality design and originality, earning VitrA Tiles a place among this year’s winners.